The very best strategies are inspired by real market feedback and related customer needs. But these strategies can only be developed if the voices of your customers are actually being heard.
Our VOICE OF CUSTOMER WORKSHOP steps product and business leaders through the process of gathering, analyzing, and acting upon market and customer feedback using our exclusive Customer Insights Framework as a guide. The workshop covers six different feedback methodologies – correspondence, reviews, surveys, interviews, focus groups, and observation – and provides actionable tools and techniques for mastering each one.
This workshop includes (for each participant):