Voice of Customer Class
Voice of Customer Class

The very best strategies are inspired by real market feedback and related customer needs. But these strategies can only be developed if the voices of your customers are actually being heard.

Our VOICE OF CUSTOMER class steps participants through the process of gathering, analyzing, and acting upon customer and market feedback using our exclusive Customer Insights Framework as a guide. The class covers six different feedback methodologies – correspondence, reviews, surveys, interviews, focus groups, and observation – and provides actionable tools and techniques for mastering each one.

This class includes (for each participant):

Our VOICE OF CUSTOMER class is designed to be delivered virtually to a maximum of 15 participants. The program includes 12 hours of live virtual training.

Topics Covered

Setting Your VOC Objective
VOC History and Definition
Developing a VOC Objective

Market and Customer Segmentation
Market Segmentation
Customer Segmentation
Customer Personas

Voice of Customer (VOC)
VOC Methodologies
Selecting VOC Participants
Performing VOC
Tools for Analyzing VOC
Prioritizing Ideas and Taking Action

“Successful strategies are powered by clear customer voices.”

Do you want to get a head start on your VOICE OF CUSTOMER class? Download our Customer Insights Framework and discover the steps involved in gathering, analyzing, and acting upon market and customer feedback.

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