The very best strategies are inspired by real market feedback and related customer needs. But these strategies can only be developed if the voices of your customers are actually being heard.
Our VOICE OF CUSTOMER class steps participants through the process of gathering, analyzing, and acting upon customer and market feedback using our exclusive Customer Insights Framework as a guide. The class covers six different feedback methodologies – correspondence, reviews, surveys, interviews, focus groups, and observation – and provides actionable tools and techniques for mastering each one.
This class includes (for each participant):
- A digital workbook and framework
- A complimentary copy of our Market Planning and Insights Toolkit