If you’ve ever been through a product management training course, you’ll know that the subject of strategy is glossed over at best, and not even covered at worst. Yet, having a product or portfolio strategy is one of the most important parts of any product manager’s job.
Our PRODUCT STRATEGY GENERATION workshop is designed to not only teach, but also to help product managers build real and actionable strategies for the products and portfolios that they manage. This not only provides them with the basic skills they need to manage just about every part of their jobs, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.
Topics Covered:
The History of Strategy
Product Strategy vs. Portfolio Strategy
Analyzing Your Product Business
Analyzing Your Marketplace
Customer Segmentation and Targeting
Customer Needs Analysis
Analyzing Your Industry
Performing a PESTEL Analysis
Understanding the Competitive Landscape
SWOT Analysis (and why you don’t need one)
Developing Your Vision and Objectives
Determining Your Strategic Options
Choosing Your Product Strategies
Organizing Your Action Plan
Developing Your Investment Plan
Tracking Your Strategy
Telling Your Strategic Story
Executing Your Product Strategy
Managing Your Product Lifecycle
“Product management training is educational, but product strategy training is transformative!”
Learn About Our Other
Project-Based Workshops
Marketing Strategy Generation
Develop a marketing strategy for your targeted customer segments.
Business Strategy Generation
Develop a strategy for your business or business function.
Inspire Your Future
Don’t let strategy training be an afterthought in your company. Let us help you develop a strategy training program for your team today!