Product managers are expected to be the overall business leaders for their product lines or portfolios. Which means that the only way product managers can ever be truly successful in their roles is if they have clear and actionable strategies for the product businesses that they manage.
Our PRODUCT STRATEGY GENERATION workshop is designed to help product managers build their product and/or portfolio strategies by:
- Teaching them the strategy generation process
- Coaching them through the project of building their actual strategies
This approach not only provides product managers with the basic skills they need to truly excel in their roles, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.
This workshop is designed to be delivered onsite at your company’s location to a minimum of 10 participants. We can also deliver this workshop remotely to your team via online learning technology. (NOTE: If you are interested in purchasing an individual online strategy course, please see our Strategy Skills Workshop).
Topics Covered
Strategy Basics
What Is a Product Strategy?
Vision
Determining Your Product Vision
Market Analysis
Market Trends and Market Segments
Customer Segmentation
Customer Needs Analysis
Industry Analysis
Industry Trends (PESTEL)
Competitor Analysis
Business Analysis
Business Trends
Company Analysis
Strategic Goal Planning
Strategic Goals and Objectives
Strategic Options Planning
Performing a SWOT
Choosing Strategic Options
Strategic Actions Planning
Developing Strategic Initiatives
Internal Tactics
External Tactics (The Marketing Mix)
Strategic Execution
Investment Roadmapping
Projecting Results
Telling Your Strategic Story
Executing Your Product Strategy
“Product management training is educational, but product strategy training is transformative!”
Learn About Our Other
Strategy Workshops
Market Strategy Generation
Develop a strategy for your targeted market segments.
Business Strategy Generation
Develop a strategy for your business or business function.
Invest In Your Future
Don’t allow planning to become an afterthought in your company. Let us help you customize a strategy training program for your team today!