Strategy Generation Workshop - Product Version
Strategy Generation Workshop - Product Version

The Product Version of our STRATEGY GENERATION WORKSHOP  is designed to help product managers build product and portfolio strategies by; 1) teaching them the strategy generation process, and; 2) coaching them through the project of building their actual strategies in real-time. This approach not only provides product managers with the basic skills they need to truly excel in their roles, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.

This workshop includes:

Our PRODUCT STRATEGY GENERATION WORKSHOP is designed to be delivered to a maximum of 15 participants working in up to 3 project teams. The program includes over 16 hours of interactive training as well as optional post-workshop coaching sessions and a pre-workshop strategy skills assessment – both available for an additional fee.

We are currently delivering all of our workshops and classes in a live virtual environment. Please contact us for more information!

Topics Covered

Vision
Determining Your Strategic Context
Establishing Your Inspired Vision

Market Analysis
Market Trends and Market Segments
Customer Segmentation
Customer Needs Analysis

Industry Analysis
Industry Trends
Competitor Analysis

Business Analysis
Business Trends
Company Analysis

Strategic Goal Planning
Strategic Goals and Objectives

Strategic Options Planning
Performing a SWOT
Choosing Strategic Options

Strategic Actions Planning
Developing Strategic Initiatives
Internal Tactics
External Tactics (The Marketing Mix)

Strategic Execution
Investment Roadmapping
Projecting Results
Telling Your Strategic Story
Executing Your Product Strategy

“Product management training is educational, but product strategy training is transformative!”

All of our Strategy Workshops step through the four stages of our Strategy Generation Framework. You can download a copy of this framework by clicking on the link below.

Strategy Generation Framework | Strategy Generation Company

Invest In Your Future

Don’t allow planning to become an afterthought in your company. Let us help you customize a strategy training program for your team today!