Our PRODUCT STRATEGY GENERATION WORKSHOP is designed to help product managers and their supporting product teams build comprehensive product and portfolio strategies by; 1) teaching them the strategy generation process, and; 2) coaching them through the project of building their actual strategies in real-time. This approach not only provides product managers with the basic skills they need to truly excel in their roles, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.
This workshop includes:
- A digital workbook and framework
- A complimentary copy of our premium Strategy Generation Toolkit
Our PRODUCT STRATEGY GENERATION WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 3 project teams. The program includes over 12 hours of interactive training delivered over the course of 3 half-day live virtual sessions.
This workshop draws upon the concept of action learning, in that teams will be applying learned concepts to their own products and portfolios throughout the workshop. Optional post-workshop coaching sessions are also available for an additional fee.
We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!
Topics Covered
Context
Strategic Scope and Vision
Company Analysis
Business Trends
Company Analysis
Customer Analysis
Market Trends and Segments
Customer Segmentation
Customer Needs Analysis
Competitor Analysis
Industry Trends
Competitor Analysis
Strategic Goals
Strategic Goals and Measurements
Strategic Options
Performing a SWOT
Brainstorming Strategic Options
Strategic Actions
Making Strategic Choices
Strategic Themes and Initiatives
Strategic Execution
Roadmapping and Investment Planning
Projecting Results
Telling Your Strategic Story
“Basic product management training is educational, but in-depth product strategy training is transformative!”
