Designed for Product Managers and Portfolio Leaders
Do your product managers spend too much time fighting fires and not enough time running their product businesses?
If you’ve ever been through a product management training course, you’ll know that the subject of strategy is glossed over at best, and not even covered at worst. Yet, having a product or portfolio strategy is one of the most important part of any product manager’s job, and also brings together every essential element of a product manager’s role into one single plan.
Our Product Strategy Generation program is designed to teach product managers and product leaders how to build real and actionable strategies for the products and portfolios that they manage. And then we coach them through the process until their plans and presentations are complete. This not only provides product managers with the basic skills they need to manage just about every part of their jobs, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.
And, best of all, with a solid product strategy in place, all of those little on-the-job fires will eventually fizzle away.
Topics Covered:
The History of Strategy
Product Strategy vs. Portfolio Strategy
Analyzing Your Product Business
Analyzing Your Marketplace
Customer Segmentation and Targeting
Customer Needs Analysis
Analyzing Your Industry
Performing a PESTEL Analysis
Understanding the Competitive Landscape
SWOT Analysis (and why you don’t need one)
Developing Your Vision and Objectives
Determining Your Strategic Options
Choosing Your Product Strategies
Organizing Your Action Plan
Developing Your Investment Plan
Tracking Your Strategy
Telling Your Strategic Story
Executing Your Product Strategy
Managing Your Product Lifecycle
“Product management training is educational, but product strategy training is transformative!”
Learn About Our Other
Strategy Training Programs
Marketing Strategy Generation
Develop a marketing strategy for your targeted customer segments.
Business Strategy Generation
Develop a strategy for your business or business function.
Inspire Your Future
Don’t let strategy training be an afterthought in your company. Let us help you develop a strategy training program for your team today!