Product Strategy Generation Workshop

Our STRATEGY GENERATION WORKSHOP  is designed to help product managers and business leaders build comprehensive portfolio and business strategies by; 1) teaching them the strategy generation process, and; 2) coaching them through the project of building their actual strategies in real-time. This approach not only provides participants with the basic skills they need to truly excel in their roles, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.

This workshop includes:

Our STRATEGY GENERATION WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 3 project teams. The program includes over 12 hours of interactive training delivered over the course of 3 half-day live virtual sessions.

This workshop draws upon the concept of action learning, in that teams will be applying learned concepts to their own products and portfolios throughout the workshop. Optional post-workshop coaching sessions are also available for an additional fee.

We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!

Topics Covered

Context
Strategic Scope and Vision

Company Analysis
Business Trends
Company Analysis

Customer Analysis
Market Trends and Segments
Customer Segmentation
Customer Needs Analysis

Competitor Analysis
Industry Trends
Competitor Analysis

Strategic Goals
Strategic Goals and Measurements

Strategic Options
Performing a SWOT
Brainstorming Strategic Options

Strategic Actions
Making Strategic Choices
Strategic Themes and Initiatives

Strategic Execution
Roadmapping and Investment Planning
Projecting Results
Telling Your Strategic Story

“Basic management training is educational, but in-depth strategy training is transformative!”

All of our Strategy Workshops step through the four stages of our Strategy Generation Framework. You can download a copy of this framework by clicking on the link below.

Strategy Generation Framework

Invest In Your Future

Don’t allow planning to become an afterthought in your company. Let us help you customize a strategic training program for your team today!