Product Strategy Generation - Strategy Training for Product Managers

Product managers are expected to be the overall business leaders for their product lines or portfolios. Which means that the only way product managers can ever be truly successful in their roles is if they have clear and actionable strategies for the product businesses that they manage.

Our PRODUCT STRATEGY GENERATION workshop is designed to help product managers build their product and/or portfolio strategies by:

  1. Teaching them the strategy generation process
  2. Coaching them through the project of building their actual strategies

This approach not only provides product managers with the basic skills they need to truly excel in their roles, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.

This workshop is designed to be delivered onsite at your company’s location to a minimum of 10 participants. We can also deliver this workshop remotely to your team via online learning technology. (NOTE: If you are interested in purchasing an individual online strategy course, please see our Strategy Skills Workshop).

Topics Covered

Strategy Basics
The History of Strategy
What Is a Product Strategy?

Vision
Determining Your Product Vision

Market Analysis
Customer Segmentation and Targeting
Customer Needs Analysis
Market Trend Analysis

Industry Analysis
Understanding the Competitive Landscape
Industry Trend Analysis (PESTEL)

Business Analysis
Analyzing Your Company and Portfolio
Business Trend Analysis

Strategic Goal Planning
Developing Your Goals and Objectives

Strategic Options Planning
Performing a SWOT
Choosing Your Strategic Options

Strategic Actions Planning
Choosing Your Strategic Initiatives
Understanding The Marketing Mix
Organizing Your Tactics

Strategic Execution
Developing Your Investment Plan
Projecting Your Results
Telling Your Strategic Story
Managing Your Product Lifecycle

“Product management training is educational, but product strategy training is transformative!”

Learn About Our Other
Strategy Workshops

Marketing Strategy Generation - Strategy Training for Marketing Managers

Marketing Strategy Generation

Develop a marketing strategy for your targeted customer segments.

Business Strategy Generation - Strategy Training for Business Managers

Business Strategy Generation

Develop a strategy for your business or business function.

Inspire Your Future

Don’t let strategy training be an afterthought in your company. Let us help you develop a strategy training program for your team today!