Product managers are expected to be the overall business leaders for their product lines or portfolios. Which means that the only way product managers can ever be truly successful in their roles is if they have clear and actionable strategies for the product businesses that they manage.
Our PRODUCT STRATEGY GENERATION workshop is designed to help product managers build their product and/or portfolio strategies by:
- Teaching them the strategy generation process
- Coaching them through the project of building their actual strategies
This approach not only provides product managers with the basic skills they need to truly excel in their roles, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.
Topics Covered
Strategy Basics
The History of Strategy
What Is a Product Strategy?
Vision
Determining Your Product Vision
Market Analysis
Customer Segmentation and Targeting
Customer Needs Analysis
Market Trend Analysis
Industry Analysis
Understanding the Competitive Landscape
Industry Trend Analysis (PESTEL)
Business Analysis
Analyzing Your Company and Portfolio
Business Trend Analysis
Strategic Goal Planning
Developing Your Goals and Objectives
Strategic Options Planning
Performing a SWOT
Choosing Your Strategic Options
Strategic Actions Planning
Choosing Your Strategic Initiatives
Understanding The Marketing Mix
Organizing Your Tactics
Strategic Execution
Developing Your Investment Plan
Projecting Your Results
Telling Your Strategic Story
Managing Your Product Lifecycle
“Product management training is educational, but product strategy training is transformative!”
Learn About Our Other
Strategy Workshops
Marketing Strategy Generation
Develop a marketing strategy for your targeted customer segments.
Business Strategy Generation
Develop a strategy for your business or business function.
Inspire Your Future
Don’t let strategy training be an afterthought in your company. Let us help you develop a strategy training program for your team today!