

The Product Version of our STRATEGY GENERATION WORKSHOP is designed to help product managers build product and portfolio strategies by; 1) teaching them the strategy generation process, and; 2) coaching them through the project of building their actual strategies in real-time. This approach not only provides product managers with the basic skills they need to truly excel in their roles, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.
This workshop includes:
- A digital workbook and framework
- A complimentary copy of our premium Strategy Generation Toolkit
Our STRATEGY GENERATION WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 3 project teams. The program includes over 16 hours of interactive training delivered over the course of 4 half-day live virtual sessions. Optional post-workshop coaching sessions and pre-workshop strategy skills assessments are also available for an additional fee.
We are currently delivering all of our workshops and classes in a live virtual environment. Please contact us for more information!
Topics Covered
Vision
Determining Your Strategic Context
Establishing Your Inspired Vision
Market Analysis
Market Trends and Market Segments
Customer Segmentation
Customer Needs Analysis
Industry Analysis
Industry Trends
Competitor Analysis
Business Analysis
Business Trends
Company Analysis
Strategic Goal Planning
Strategic Goals and Objectives
Strategic Options Planning
Performing a SWOT
Choosing Strategic Options
Strategic Actions Planning
Developing Strategic Initiatives
Internal Tactics
External Tactics (The Marketing Mix)
Strategic Execution
Investment Roadmapping
Projecting Results
Telling Your Strategic Story
Executing Your Product Strategy
“Product management training is educational, but product strategy training is transformative!”