Life Cycle Planning Workshop

Our LIFE CYCLE PLANNING WORKSHOP is designed to help product managers and business leaders maximize the profitability and longevity of their product portfolios. To accomplish this, we teach participants how to map each of their products on a post-launch life cycle curve, and then develop coordinated product, pricing, promotional, and placement actions based on the life cycle stage that each product currently occupies. The result is a product life that is purposefully driven rather than being left to the mercy of the market.

This workshop includes (for each participant):

Our LIFE CYCLE PLANNING WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 3 project teams. The program includes over 9 hours of interactive training delivered over the course of 3 half-day live virtual sessions.

This workshop draws upon the concept of action learning, in that teams will be applying learned concepts to their own products and portfolios throughout the workshop. Optional post-workshop coaching sessions are also available for an additional fee.

We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!

Topics Covered

Life Cycle Mapping
Learn how to define and map your
product’s current life cycle stage.

Product Life Cycle Mapping
Portfolio Life Cycle Mapping

Market Action Planning
Learn how to develop market actions
that align with your product’s
life cycle state.

Product Actions
Pricing Actions
Promotional Actions
Placement Actions

“Your product life is just like your own – it’s important that you make the most of it!”

Do you want to get a head start on your LIFE CYCLE PLANNING WORKSHOP? Download a copy of our Life Cycle Planning Guide for a preview of the product life cycle mapping process that we’ll cover in the workshop.

Life Cycle Planning Guide

Invest In Your Future

Don’t allow planning to become an afterthought in your company. Let us help you customize a strategic training program for your team today!