At Strategy Generation Company, we believe in practicing what we preach. That’s why we have a high-level summary of our own strategy available here for all the world to see. This not only lets you know what we’re all about, but should also help to prove that we actually do use our own process!

So, scroll down and have a look at our framework in action!

Strategy Generation Framework | Strategy Generation Company


Strategy Generation Framework | Strategy Generation Company


We envision a world where the process of strategic thinking and planning is viewed as being a creative endeavor that is simpleintuitive, and fun!


Strategy Generation Framework | Strategy Generation Company


We have a strong background in developing product and business strategies and a proven framework for delivering strategic training and coaching. Our process is differentiated in that we deliver our services in a very practical and non-academic way, embracing the ideas of practice over theory, creativity over imitation, and making the subject of strategic planning accessible to as many people as possible, regardless of their background or education. Our main strengths can be demonstrated through the real-world experience of our facilitators as well as the adoption of our process well beyond our workshops.

Strategy Generation Framework | Strategy Generation Company


Every company, no matter the size, needs to have some type of business planning process to help guide them. Without a clear strategy, companies are likely to go after every opportunity that comes their way, resulting in an ineffective use of resources and a confusing approach to the market. And while many companies may suffer from these issues, they don’t always equate having a clear strategy with the cure. In other words, most managers and leaders don’t wake up every day thinking they need strategic business training, even when that is exactly the type of training that will most help their organizations.

Strategy Generation Framework | Strategy Generation Company


Although there is no shortage of strategic business consultants, most of them seem to follow the school of thought that product and business strategies need to adhere to some predetermined textbook methodology, thereby making the process more cumbersome and time-consuming than it needs to be. This translates into an opportunity to promote a simplified and more enjoyable approach to the strategic business planning process. In addition, there are relatively few competitors that focus on training over consulting, and there are no competitors that we are aware of that promote creative strategic planning as being their primary area of expertise.


Strategy Generation Framework | Strategy Generation Company


To build a fun and interactive learning community for strategic product and business managers that helps attract more people to the strategic business planning process and that ultimately helps companies achieve higher and more profitable growth through the development of clear and simple strategic plans.

Strategy Generation Framework | Strategy Generation Company


We have brainstormed our strategic options within five main categories:

  1. The markets we want to target
  2. The products we want to offer
  3. The methodology we will use to deliver our services
  4. The values we want to embrace
  5. How we will go to market
Strategy Generation Framework | Strategy Generation Company


Using our options as a guide, the high-level strategic actions we have chosen are as follows:

  1. We will focus on providing training and coaching services targeted at helping product managers and business leaders excel at the strategic business planning process.
  2. We will primarily target product and business portfolios in the $10M – $1B range. This includes product-level teams within larger companies, and business-level teams within medium and smaller-sized companies.
  3. Our main approach will be to reinforce the need for strategic product and business planning while continually promoting the process as being simple, intuitive, and fun.
  4. We will treat each company we work with as if it were our own, which also means that we will never charge by the hour for basic support, guidance, and follow-up.
  5. We will remain necessarily small so that we can provide personalized services that pick up where larger consultants leave off.
  6. We will continue to use creativity to guide all of the services that we provide and as an anchor-point for all of the subjects that we teach.


Strategy Generation Framework | Strategy Generation Company


We have developed a comprehensive tactical action plan that outlines the specific products and services we will provide, and identifies our required investments in tools, systems, course development, and marketing. We have also anticipated the amount of business that we expect as a result of these activities and will track against that plan on both a quarterly and annual basis, making any necessary adjustments to our strategy along the way.

“Don’t teach what you think – teach what you do.”

If you’d like to receive a copy of our most up-to-date Strategy Summary in pdf format, you can do so by clicking the link below!

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