Our company founder is the author of the book Creative Strategy Generation, published by McGraw-Hill in 2015. This is the definitive guide to developing product and business strategies using creativity as your guide. In the book, Bob lays out his 7-step creative process for developing strategies, and draws upon his experience as a musician and composer to make the connections. You can purchase the book on amazon.com using the link below. And, if you are a verified owner of the book, you can also download a FREE copy of the accompanying electronic toolkit exclusively from this site!
“One concept builds from another. One thought serves as the foundation for the next.”
Looking for more inspiration? Learn more about the book that started it all, Creative Strategy Generation:
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