Strategy Generation Company is focused on teaching product and business teams how to think and act more strategically. We do that by providing strategic training and coaching services across multiple industries and enterprises around the globe.
Our company was founded by Bob Caporale, the author of the book Creative Strategy Generation. To learn more about Bob and some of the clients he has served, please click below.


Our core training programs are designed around a simple framework that outlines all the essential elements needed to create and execute successful product and business strategies. Our process features four distinct “stages” of strategy development work:
The end goal is to help participants build their own uniquely differentiated strategies and learn all the skills they need to carry out those strategies within competitive business environments.
In addition to strategy development, we also specialize in helping both teams and individuals develop all the supporting skills they need to bring their strategies to life. These skills include:
- Strategic Thinking
- Strategic Storytelling
- Strategic Leadership
- Customer Insight Gathering
- Market Planning
- Business Creativity
Our skill-building workshops are applicable to teams within most any business function, including Product Management, Marketing, Sales, Engineering, Operations, Learning and Development, Information Technology, and many more!

“For us, strategic management isn’t a process; it’s a way of life.”