Strategy Generation Company teaches product managers, marketing managers, and business leaders how to tap into their own creativity, generate new strategic ideas, and learn the basic skills needed to succeed in strategic business environments.

Our company was founded by Bob Caporale, the author of the book Creative Strategy Generation and the former president of the product management training company Sequent Learning Networks.

Bob Caporale - Founder of Strategy Generation Company and Author of Creative Strategy Generation
Strategy Generation Framework | Strategy Generation Company

Our core training programs are designed around a simple framework that outlines all the essential elements needed to create successful strategic plans. Our process features three distinct “cycles” of strategy development work:

  • The Analysis Cycle Business | Market | Industry

  • The Planning Cycle – Goals | Options | Actions

  • The Execution Cycle – Investment | Tracking | Results

The end goal is to help participants build their own uniquely differentiated strategic plans and learn all the skills they need to be successful in highly competitive business environments.

We specialize in helping companies develop strategies for business portfolios that are between $10M and $500M in revenue. This typically includes:

  • Product and Market Strategies for Large Companies
  • Business Strategies for Small and Medium-Sized Companies

Our aim is to help your company become self-sufficient in the strategy generation process – meaning that we focus on a training and enablement model rather than a consulting and dependency model.

Please explore our website to learn more about the strategy training, inspiration, and coaching services that we can provide to your company!

Our Services

“Our goal is to help people think and act more strategically in both their business and personal lives.”

Product Strategy Generation - Strategy Training for Product Managers

Product Strategy Generation

Develop a strategy for your product line or portfolio.

Marketing Strategy Generation - Strategy Training for Marketing Managers

Market Strategy Generation

Develop a strategy for your targeted market segments.

Business Strategy Generation - Strategy Training for Business Managers

Business Strategy Generation

Develop a strategy for your business or business function.

Invest In Your Future

Don’t allow planning to become an afterthought in your company. Let us help you customize a strategy training program for your team today!