Strategic Product Management

Who Is It For?

Product Managers, Product Leaders, and Product Teams

How Is It Delivered?

The workshop is delivered in a live virtual environment to teams of up to 12 participants working in up to 3 project teams.

Step 1 – Pre-Workshop Preparation

The program begins with a 1-hour kick-off meeting. In this meeting, we will learn about your business, help you organize your workshop project teams, and provide guidance on the overall format and expected outcomes of the workshop. We will also guide teams to select specific products from their portfolios that they can use within the integrated workshop exercises.

Step 2 – Product Management Workshop

The heart of the program is our 20-hour product management workshop, which is designed to step participants through the three product management work areas of strategic planning, product development, and lifecycle management. The workshop is delivered over the course of 5 half-day virtual sessions and features a series of project-based learning exercises that can be continued and completed after the workshop using the provided digital workbook and our premium Strategic Product Management Toolkit, which is also included as a complimentary part of the program.

Step 3 – Optional Product Management Coaching

Following the workshop session, product team members should be expected to continue working on the exercises that were started in the workshop. To support this work, we offer an optional coaching service that can be made available to any workshop participant for an additional fee. Please see our Product Management Coaching page for more information on this service.