

Our STRATEGIC PRODUCT MANAGEMENT WORKSHOP is designed to step product managers and their supporting product teams through each of the three key product management work areas of strategic planning, product development, and life cycle management. The workshop delivers all the key tools and concepts that are needed to master these three disciplines from a product management perspective, and gives participants the opportunity to apply their learning in real-time throughout the workshop.
This workshop includes:
- A digital workbook and framework
- A complimentary copy of our Strategic Product Management Toolkit
Our STRATEGIC PRODUCT MANAGEMENT WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 3 project teams. The program includes over 20 hours of interactive training delivered over the course of 5 half-day live virtual sessions. Optional post-workshop coaching sessions are also available for an additional fee.
We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!
Topics Covered
Product Management Overview
What is Product Management?
The Product Management Framework
Strategic Planning
Creating a Product Strategy
Strategic Execution
Product Development
Agile vs. Waterfall Development
Developing Business Cases
Product Launch Planning
Life Cycle Management
Product Life Cycle Mapping
Roadmaps and Action Plans
Managing Your Product Business
“Product Management is not a job or even a job function; it is a key strategic process that every successful company needs to master.”