Customer Insights Toolkit


Our Customer Insights Toolkit includes 5 digital tools and a 20-page comprehensive guide to gathering and analyzing voice of customer insights. This toolkit is available FREE to participants of our Customer Focus Workshop. Please contact us for more information.

SKU: TK-CI Category:


Current Revision: 202308

Our Customer Insights Toolkit provides all the tools and guidance needed to gather, structure, and analyze customer and market insights in support of your strategic and/or go-to-market plans. Designed as a supplement to our Customer Focus Workshop, this comprehensive toolkit consists of 5 digital tools, and a 20-page instruction manual that steps users through the process of gathering clear and actionable customer insights and feedback.

The toolkit includes:

  • 20-Page Instruction Manual
  • Customer Insights Framework
  • Tool 01 – VOC Objective
  • Tool 02 – VOC Plan
  • Tool 03 – VOC Ideas
  • Tool 04 – Customer Persona
  • Tool 05 – Customer Journey


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