Customer Insights Toolkit


Our Customer Insights Toolkit includes 5 digital tools and a 20-page comprehensive guide to gathering and analyzing voice of customer insights. This toolkit is available FREE to participants of the full version of our Customer Insights Workshop. Please contact us for more information.

SKU: TK-CI Category:


Current Revision: 202302

Our Customer Insights Toolkit provides all the tools and guidance needed to gather, structure, and analyze customer and market insights in support of your strategic and/or go-to-market plans. Designed as a supplement to our Customer Insights Workshop, this comprehensive toolkit consists of 5 digital tools, and a 20-page instruction manual that steps users through the process of gathering clear and actionable customer insights and feedback. The Customer Insights Toolkit is a perfect complement to our Strategy Generation ToolkitStrategy Essentials Toolkit, and Go-To-Market Toolkit, and is designed for product managers, marketing managers, or anyone who is tasked with representing the true voice of the customer.

The toolkit includes:

  • 20-Page Instruction Manual
  • Customer Insights Framework
  • Tool 01 – VOC Objective
  • Tool 02 – VOC Plan
  • Tool 03 – VOC Ideas
  • Tool 04 – Customer Persona
  • Tool 05 – Customer Journey


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