Customer Insights Toolkit


Our Customer Insights Toolkit includes 5 digital tools and a 20-page comprehensive guide to gathering and analyzing voice of customer insights. This toolkit is available FREE to participants of our Voice Of Customer Workshop. Please contact us for more information.

SKU: TK-CI Category:


Current Revision: 202405

Our Customer Insights Toolkit provides all the tools and guidance needed to gather, structure, and analyze customer and market insights in support of your strategic and/or go-to-market plans. Designed as a supplement to our Voice Of Customer Workshop, this comprehensive toolkit consists of 5 digital tools, and a 20-page instruction manual that steps users through the process of gathering clear and actionable customer insights and feedback.

The toolkit includes:

  • 20-Page Instruction Manual
  • Customer Insights Framework
  • Tool 01 – VOC Objective
  • Tool 02 – VOC Plan
  • Tool 03 – VOC Ideas
  • Tool 04 – Customer Persona
  • Tool 05 – Customer Journey


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