Marketing is about more than just advertising to your customers. It’s about defining clear target market segments, deeply understanding those segments, and developing plans to maximize growth through some combination of product, price, promotion, and place. In short, it’s about developing and executing upon clear marketing strategies.
Our MARKETING STRATEGY GENERATION workshop is designed specifically for marketing managers and market leaders who want to build strategies for the key customer segments that they wish to target. Our program not only steps through the process of building these strategies, but also helps to ensure that the resulting marketing plans serve to complement, rather than conflict with, any business or product strategies that may also exist within the organization.
The History of Strategy
What is a Marketing Strategy?
Analyzing Your Business
Analyzing Your Marketplace
Customer Segmentation and Targeting
Customer Needs Analysis
Analyzing Your Industry
Performing a PESTEL Analysis
Understanding the Competitive Landscape
SWOT Analysis (and why you don’t need one)
Developing Your Vision and Objectives
Determining Your Strategic Options
Choosing Your Marketing Strategies
The Marketing Mix – Product, Price, Promotion, Place
Organizing Your Action Plan
Developing Your Marketing Plan
Tracking Your Marketing Strategy
Telling Your Strategic Story
Executing Your Marketing Strategy
“Your marketing strategy needs to stand alone from your product or business strategy, while all the while being integrally linked to both.”
Learn About Our Other
Product Strategy Generation
Develop a strategy for your product line or portfolio.
Business Strategy Generation
Develop a strategy for your business or business function.
Inspire Your Future
Don’t let strategy training be an afterthought in your company. Let us help you develop a strategy training program for your team today!