Marketing Strategy Generation - Strategy Training for Marketing Managers

Marketing is about more than just advertising to your customers. It’s about defining clear target market segments, deeply understanding those segments, and developing plans to maximize growth through some combination of product, price, promotion, and place. In short, it’s about developing and executing upon clear marketing strategies.

Our MARKETING STRATEGY GENERATION workshop is designed specifically for marketing managers and market leaders who want to build strategies for the key customer segments that they wish to target. Our program not only steps through the process of building these strategies, but also helps to ensure that the resulting marketing plans serve to complement, rather than conflict with, any business or product strategies that may also exist within the organization.

This workshop is designed to be delivered onsite at your company’s location to a minimum of 10 participants. We can also deliver this workshop remotely to your team via online learning technology. (NOTE: If you are interested in purchasing an individual online strategy course, please see our Strategy Skills Workshop).

Topics Covered

Strategy Basics
The History of Strategy
What Is a Marketing Strategy?

Determining Your Marketing Vision

Market Analysis
Customer Segmentation and Targeting
Customer Needs Analysis
Market Trend Analysis

Industry Analysis
Understanding the Competitive Landscape
Industry Trend Analysis (PESTEL)

Business Analysis
Analyzing Your Company
Business Trend Analysis

Strategic Goal Planning
Developing Your Goals and Objectives

Strategic Options Planning
Performing a SWOT
Choosing Your Strategic Options

Strategic Actions Planning
Choosing Your Strategic Initiatives
Understanding The Marketing Mix
Developing Your Marketing Plan

Strategic Execution
Developing Your Investment Plan
Projecting Your Results
Telling Your Strategic Story
Executing Your Marketing Strategy

“Your marketing strategy needs to stand alone from your product or business strategy, while all the while being integrally linked to both.”

Learn About Our Other
Strategy Workshops

Product Strategy Generation - Strategy Training for Product Managers

Product Strategy Generation

Develop a strategy for your product line or portfolio.

Business Strategy Generation - Strategy Training for Business Managers

Business Strategy Generation

Develop a strategy for your business or business function.

Inspire Your Future

Don’t let strategy training be an afterthought in your company. Let us help you develop a strategy training program for your team today!