Market Planning Toolkit

$59.95

Our Market Planning Toolkit includes 5 digital tools, 2 frameworks, and an 18-page comprehensive guide to developing go-to-market and life cycle action plans. This toolkit is available FREE to participants of the full version of our Go-To-Market Planning Workshop and our Life Cycle Planning Workshop. Please contact us for more information.

SKU: TK-MP Category:

Description

Current Revision: 202309

Our Market Planning Toolkit provides all the tools and guidance needed to create dynamic go-to-market and life cycle action plans that align with your over-arching product and business strategies. Designed as a supplement to both our Go-To-Market Planning Workshop and our Life Cycle Planning Workshop, this comprehensive toolkit consists of 5 digital tools, 2 frameworks, and an 18-page instruction manual that steps users through the process of developing comprehensive and creative go-to-market action plans. The tools in this toolkit are also used as part of our Business Case Development Workshop.

The toolkit includes:

  • 18-Page Instruction Manual
  • Go-To-Market Framework
  • Life Cycle Planning Guide
  • Tool 01 – Target Customers
  • Tool 02 – Value Proposition
  • Tool 03 – Product Positioning
  • Tool 04 – Life Cycle Map
  • Tool 05– Market Action Plan

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