Our MARKET PLANNING class steps participants through the entire go-to-market process – from determining target customers, to establishing value propositions and positioning statements, to managing the marketing mix elements of product, price, promotion, and place. But a successful go-to-market plan doesn’t end once a product or business is launched; it continues to evolve across every post-launch life cycle stage. And that makes the task of market planning a strategic consideration rather than a one-time marketing event.

This class includes (for each participant):

  • A digital workbook and framework
  • A complimentary copy of our Market Planning and Insights Toolkit

Our MARKET PLANNING class is designed to be delivered virtually to a maximum of 15 participants. The program includes 12 hours of live virtual training.

Topics Covered

Target Customers
Customer Segmentation
Choosing Target Customers

Value Proposition
Developing a Value Proposition

Positioning
Product and Market Positioning

The Marketing Mix
Product
Price
Promotion
Place

Life Cycle Planning
Mapping Your Life Cycle Position
Developing a Life Cycle Action Plan

“Going to market isn’t where your strategy ends; it’s where your strategy begins.”

Do you want to get a head start on your MARKET PLANNING class? Download a copy of our Go-To-Market Framework for a preview of the planning process that we’ll cover in the class.

Invest In Your Future

Don’t allow planning to become an afterthought in your company. Let us help you customize a strategy training program for your team today!