Our MARKET PLANNING class steps participants through the entire go-to-market process – from determining target customers, to establishing value propositions and positioning statements, to managing the marketing mix elements of product, price, promotion, and place. But a successful go-to-market plan doesn’t end once a product or business is launched; it continues to evolve across every post-launch life cycle stage. And that makes the task of market planning a strategic consideration rather than a one-time marketing event.
This class includes (for each participant):
- A digital workbook and framework
- A complimentary copy of our Market Planning and Insights Toolkit
Our MARKET PLANNING class is designed to be delivered virtually to a maximum of 15 participants. The program includes 12 hours of live virtual training.
Topics Covered
Target Customers
Customer Segmentation
Choosing Target Customers
Value Proposition
Developing a Value Proposition
Positioning
Product and Market Positioning
The Marketing Mix
Product
Price
Promotion
Place
Life Cycle Planning
Mapping Your Life Cycle Position
Developing a Life Cycle Action Plan
“Going to market isn’t where your strategy ends; it’s where your strategy begins.”
