Our MARKET PLANNING WORKSHOP steps participants through the entire go-to-market process – from determining target customers, to establishing value propositions and positioning statements, to managing the marketing mix elements of product, price, promotion, and place. But a successful go-to-market plan doesn’t end once a product or business is launched; it continues to evolve across every post-launch life cycle stage. And that makes the task of market planning a strategic consideration rather than a one-time marketing event.
This workshop includes (for each participant):
- A digital workbook and framework
- A complimentary copy of our Go-To-Market Toolkit
Our MARKET PLANNING WORKSHOP is designed to be delivered to company teams of between 8 and 12 participants. The workshop includes over 16 hours of interactive training delivered over the course of 4 half-day live virtual sessions.
We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!
NOTE: This program is also offered as two separate 8-hour mini workshops as indicated in the section below.
Topics Covered
PART I- VALUE COMMUNICATION
Target Customers
Customer Segmentation
Choosing Target Customers
Value Proposition
Developing a Value Proposition
Positioning
Product and Market Positioning
PART II – LIFE CYCLE PLANNING
The Marketing Mix
Product
Price
Promotion
Place
Market Action Planning
Mapping Your Life Cycle Position
Developing a Market Action Plan
“Going to market isn’t where your strategy ends; it’s where your strategy begins.”
