Market Planning Class
Market Planning Class

Our MARKET PLANNING WORKSHOP steps participants through the entire go-to-market process – from determining target customers, to establishing value propositions and positioning statements, to managing the marketing mix elements of product, price, promotion, and place. But a successful go-to-market plan doesn’t end once a product or business is launched; it continues to evolve across every post-launch life cycle stage. And that makes the task of market planning a strategic consideration rather than a one-time marketing event.

This workshop includes (for each participant):

Our MARKET PLANNING WORKSHOP is designed to be delivered to company teams of between 8 and 12 participants. The workshop includes over 16 hours of interactive training delivered over the course of 4 half-day live virtual sessions.

We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!

NOTE: This program is also offered as two separate 8-hour mini workshops as indicated in the section below.

Topics Covered

PART I- VALUE COMMUNICATION

Target Customers
Customer Segmentation
Choosing Target Customers

Value Proposition
Developing a Value Proposition

Positioning
Product and Market Positioning

 

PART II – LIFE CYCLE PLANNING

The Marketing Mix
Product
Price
Promotion
Place

Market Action Planning
Mapping Your Life Cycle Position
Developing a Market Action Plan

“Going to market isn’t where your strategy ends; it’s where your strategy begins.”

Do you want to get a head start on your MARKET PLANNING WORKSHOP? Download a copy of our Go-To-Market Framework for a preview of the planning process that we’ll cover in the workshop.

Invest In Your Future

Don’t allow planning to become an afterthought in your company. Let us help you customize a strategic training program for your team today!