Customer Insights Class
Customer Insights Class

The very best strategies are inspired by real market feedback and related customer needs. But these strategies can only be developed if the voices of your customers are actually being heard.

Our CUSTOMER INSIGHTS class steps participants through the process of gathering, analyzing, and acting upon market and customer feedback using our exclusive Customer Insights Framework as a guide. The class covers six different feedback methodologies – correspondence, reviews, surveys, interviews, focus groups, and observation – and provides actionable tools and techniques for mastering each one.

This class includes (for each participant):

Our CUSTOMER INSIGHTS class includes 12 hours of interactive training and is designed to be delivered to a maximum of 15 participants. We are currently delivering all of our workshops and classes in a live virtual environment. Please contact us for more information!

Topics Covered

Setting Your Objective
Voice of Customer (VOC) History and Definition
Developing a VOC Objective

Market Segmentation
Customer Segmentation
Customer Personas

Customer Insights
Choosing a Methodology
Selecting Participants
Gathering Insights
Analyzing Insights
Prioritizing Ideas and Taking Action

“Successful strategies are powered by clear customer voices.”

Do you want to get a head start on your CUSTOMER INSIGHTS class? Download our Customer Insights Framework and discover the steps involved in gathering, analyzing, and acting upon market and customer feedback.

Invest In Your Future

Don’t allow planning to become an afterthought in your company. Let us help you customize a strategy training program for your team today!