Our Creative Strategy Generation Toolkit serves as a companion to the book Creative Strategy Generation written by our company founder, Bob Caporale. The toolkit includes 9 digital tools, a 22-page instruction manual, and a copy of the framework featured in the book.
Creative Strategy Generation Toolkit
Current Revision: 202105
Our Creative Strategy Generation Toolkit includes a basic set of key strategy tools inspired by the 7-step creative process featured in the book Creative Strategy Generation (written by our company’s founder, Bob Caporale). This toolkit includes 9 digital tools, a copy of the framework featured in the book, and a 22-page instruction manual that will step you through the entire creative strategy process from beginning to end. This is a great companion to the book, and also serves as the perfect starter kit for anyone who may be newer to the world of strategy creation.
The toolkit includes:
- 22-Page Instruction Manual
- Creative Strategy Framework
- Tool 01 – Baseline Analysis
- Tool 02 – Opportunity-Based SWOT
- Tool 03 – Vision, Goals & Objectives
- Tool 04 – Customer Team Card
- Tool 05 – Strategic Initiatives
- Tool 06 – Strategic Investments
- Tool 07 – Strategic Results
- Tool 08 – Strategic Summary
- Tool 09 – Strategic Action Plan
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