Product managers are expected to manage the end-to-end lifecycles of their product lines and portfolios. Which means that the only way product managers can ever be truly successful in their roles is if they have clear and actionable strategies for the product businesses that they manage.
Our PRODUCT STRATEGY GENERATION workshop is designed to help product managers build their product and/or portfolio strategies by both teaching them the strategy generation process and coaching them through the project of building their actual strategies. This approach not only provides product managers with the basic skills they need to truly excel in their roles, but also provides a roadmap for obtaining real results rather than just theoretical knowledge.
The workshop includes:
- A course workbook and laminated framework
- A complimentary copy of our premium Strategy Generation Toolkit
This workshop is designed to be delivered onsite at your company’s location to a minimum of 10 participants. We can also deliver this workshop remotely to your team via online learning technology. If you are interested in holding a more focused strategic planning session to work on a singular strategy with your team, please see our Strategy Development service.
What Is a Product Strategy?
Determining Your Product Vision
Market Trends and Market Segments
Customer Needs Analysis
Industry Trends (PESTEL)
Strategic Goal Planning
Strategic Goals and Objectives
Strategic Options Planning
Performing a SWOT
Choosing Strategic Options
Strategic Actions Planning
Developing Strategic Initiatives
External Tactics (The Marketing Mix)
Telling Your Strategic Story
Executing Your Product Strategy
“Product management training is educational, but product strategy training is transformative!”
Invest In Your Future
Don’t allow planning to become an afterthought in your company. Let us help you customize a strategy training program for your team today!