Our PRODUCT & BUSINESS MANAGEMENT WORKSHOP is designed to step product managers and their supporting product teams through each of the three key product management work areas of strategic planning, product development, and life cycle management. The workshop also provides an introduction to the four core strategic business planning processes of 1) Strategy Development, 2) Business Case Development, 3) Go-To-Market Planning, and 4) Life Cycle Planning.
This workshop includes:
- A digital workbook and framework
- A complimentary copy of our Product Management Toolkit
Our PRODUCT & BUSINESS MANAGEMENT WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 3 project teams. The program includes over 12 hours of interactive training delivered over the course of 3 half-day live virtual sessions.
This workshop draws upon the concept of action learning, in that teams will be applying learned concepts to their own products and portfolios throughout the workshop. Optional post-workshop coaching sessions are also available for an additional fee.
We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!
Topics Covered
Product Management Overview
What is Product Management?
Product Management Framework
Strategic Planning
What is Strategic Planning?
Product Strategy Development
Product Development
Product Development Framework
Business Case Development
Go-To-Market Planning
Life Cycle Management
Managing a Product Business
Life Cycle Planning
“Product Management is not a job or even a job function; it is a key strategic process that every successful company needs to master.”
