Product & Business Management Workshop

Our PRODUCT & BUSINESS MANAGEMENT WORKSHOP is designed to step product managers and their supporting product teams through each of the three key product management work areas of strategic planning, product development, and life cycle management. The workshop also provides an introduction to the four core strategic business planning processes of 1) Strategy Development, 2) Business Case Development, 3) Go-To-Market Planning, and 4) Life Cycle Planning.

This workshop includes:

Our PRODUCT & BUSINESS MANAGEMENT WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 3 project teams. The program includes over 12 hours of interactive training delivered over the course of 3 half-day live virtual sessions.

This workshop draws upon the concept of action learning, in that teams will be applying learned concepts to their own products and portfolios throughout the workshop. Optional post-workshop coaching sessions are also available for an additional fee.

We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!

Topics Covered

Product Management Overview
What is Product Management?
Product Management Framework

Strategic Planning
What is Strategic Planning?
Product Strategy Development

Product Development
Product Development Framework
Business Case Development
Go-To-Market Planning

Life Cycle Management
Managing a Product Business
Life Cycle Planning

“Product Management is not a job or even a job function; it is a key strategic process that every successful company needs to master.”

Our PRODUCT & BUSINESS MANAGEMENT WORKSHOP steps participants through the three areas of our Product & Business Management Framework. You can download a copy of this framework by clicking on the link below.

Product & Business Management Framework

Invest In Your Future

Don’t allow planning to become an afterthought in your company. Let us help you customize a strategic training program for your team today!