Our company founder is the author of the book Creative Strategy Generation, published by McGraw-Hill in 2015. This is the definitive guide to developing product and business strategies using creativity as your guide. In the book, Bob lays out his 7-step creative process for developing strategies, and draws upon his experience as a musician and composer to make the connections. You can purchase the book on amazon.com using the link below. And, if you are a verified owner of the book, you can also download a FREE copy of the accompanying electronic toolkit exclusively from this site!