Our company was founded on the idea that developing strategies should be simple, intuitive, and fun! After spending nearly 25 years developing product and business strategies for some of the most successful companies in the world, our company founder noticed an alarming trend… that strategy education didn’t seem to correlate with strategic success. In other words, companies were continuously accusing their mid-level managers of “not being strategic enough” regardless of how many degrees they held or how many advanced business courses they had taken.
The reason for that is simple. Strategies were never meant to come from a textbook – they were meant to come from simply observing the world around you. Memorizing a bunch of frameworks, tools, and case studies is grueling work with very little payoff in the real world. But learning how to open your eyes, observe the world, and use that information to predict the future – that’s exciting work; that’s creative work; and that requires a different type of strategy training altogether.
At Strategy Generation Company, our mission is to teach people how to demystify the subject of strategy and apply it to everyday business situations. If you’re looking for complicated tools, you’ve come to the wrong place. If you’re looking for academic elitism, you’ve come to the wrong place. If you’re looking for a bunch of backward-looking high-profile case studies that 99% of companies could never hope to apply, you’ve come to the wrong place. But if you’re looking for a simple methodology to help people understand, embrace, and apply the subject of strategy without pretense or judgement – then our system may be exactly what you need!