Our company was founded on the idea that strategic planning and management should be simple, intuitive, and fun! After spending nearly 25 years developing strategies for some of the most successful companies in the world, our company founder noticed an alarming trend… that strategy education didn’t seem to correlate with strategic success. In other words, companies were continuously accusing their mid-level managers of “not being strategic enough” regardless of how many degrees they held or how many advanced business courses they had taken.
The reason for that is simple. Strategies were never meant to come from a textbook – they are meant to come from simply observing the world around you. Memorizing a bunch of frameworks, tools, and case studies is grueling work with very little payoff in the real world. But learning how to open your eyes, observe the world, and use that information to predict the future – that’s exciting work; that’s creative work; and that requires a different type of training altogether.
At Strategy Generation Company, our mission is to teach people how to demystify the strategic process and successfully apply it to the disciplines of product and business management. If you’re looking for complicated tools, you’ve come to the wrong place. If you’re looking for academic elitism, you’ve come to the wrong place. If you’re looking for a bunch of backward-looking high-profile case studies that 99% of companies could never hope to apply, you’ve come to the wrong place. But if you’re looking for a simple methodology to help people understand, embrace, and apply the concepts of strategic planning and management without pretense or judgement – then our programs may be exactly what you need!