Our company founder is the author of the book Creative Strategy Generation, published by McGraw-Hill in 2015. This is the definitive guide to developing product and business strategies using creativity as your guide.
In the book, Bob lays out his 7-step creative process for developing strategies, and draws upon his experience as a musician and composer to make the connections.
You can purchase the book on amazon.com using the link below.
Join us as we answer user-submitted questions and share real-life lessons about product and business strategy!
Dear Strategy is the official podcast of Strategy Generation Company. Available on Spotify, Apple Podcasts, YouTube, and wherever most podcasts can be found. Click below to listen, learn, and enjoy!
Looking for more inspiration? Learn more about the book that started it all, Creative Strategy Generation:
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