Our Company

Bob Caporale is more than just a strategic coach and advisor. He is, first and foremost, a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations.

Throughout his corporate career, Bob has built product management functions from the ground up, managed global engineering, marketing, and strategy teams, led the acquisition of 6 different companies, and served as president of a $300M business unit that he helped double the size of in only 3 years using the same strategy generation process that he teaches today.

After spending nearly 20 years in the corporate world, Bob made the transition from corporate leader to corporate facilitator, serving nearly 6 years as president of the product management training company, Sequent Learning Networks, prior to his forming Strategy Generation Company in 2018.

Bob is also the author of Creative Strategy Generation (McGraw-Hill); the host of three different podcasts, Dear Strategy, Making It Real, and Beyond The Beef; the composer and producer of the Theatre Of Life music project; and the founder of Rawls Creek Studios, a music and media publishing company that continues to fuel his passion for music and creativity.

Bob founded Strategy Generation Company on the basic principle that strategy shouldn’t come from a textbook – it should come from a combination of experience, insight, and creativity. His hope is to continue to build a community of strategy creators that embrace the ideas of practice over theory, creativity over imitation, and making the subject of strategic management accessible to as many people as possible, regardless of their background or education.

You can learn more about Bob by visiting his website at bobcaporale.com.