Marketing Strategy Generation - Strategy Training for Marketing Managers

Marketing is about more than just advertising to your customers. It’s about defining clear target market segments, deeply understanding those segments, and developing plans to maximize growth through some combination of product, price, promotion, and place. In short, it’s about developing and executing upon clear market strategies.

Our MARKET STRATEGY GENERATION workshop is designed specifically for marketing managers and vertical market leaders who want to build strategies for the key market segments that they wish to target. Our program not only steps through the process of building these plans, but also helps to ensure that the resulting market strategies serve to complement, rather than conflict with, any business or product strategies that may also exist within the organization.

This workshop is designed to be delivered onsite at your company’s location to a minimum of 10 participants. We can also deliver this workshop remotely to your team via online learning technology. (NOTE: If you are interested in purchasing an individual online strategy course, please see our Strategy Skills Workshop).

Topics Covered

Strategy Basics
What Is a Market Strategy?

Vision
Determining Your Market Vision

Market Analysis
Market Trends and Market Segments
Customer Segmentation
Customer Needs Analysis

Industry Analysis
Industry Trends (PESTEL)
Competitor Analysis

Business Analysis
Business Trends
Company Analysis

Strategic Goal Planning
Strategic Goals and Objectives

Strategic Options Planning
Performing a SWOT
Choosing Strategic Options

Strategic Actions Planning
Developing Strategic Initiatives
Internal Tactics
External Tactics (The Marketing Mix)

Strategic Execution
Investment Roadmapping
Projecting Results
Telling Your Strategic Story
Executing Your Market Strategy

“Your marketing strategy needs to stand alone from your product or business strategy, while all the while being integrally linked to both.”

Learn About Our Other
Strategy Workshops

Product Strategy Generation - Strategy Training for Product Managers

Product Strategy Generation

Develop a strategy for your product line or portfolio.

Business Strategy Generation - Strategy Training for Business Managers

Business Strategy Generation

Develop a strategy for your business or business function.

Inspire Your Future

Don’t let strategy training be an afterthought in your company. Let us help you develop a strategy training program for your team today!