When you think about a business strategy, you may be inclined to think only about the highest-level corporate strategy that exists within an organization. But the truth is, business strategies exist at all levels of a company – from business units, to business functions, to business teams.
Our BUSINESS STRATEGY GENERATION workshop is designed to help managers and leaders build clear and concise strategies for the businesses, business units, or business functions that they oversee – ensuring that their individual team members are all focused on a set of common goals and a common long-range plan. And that will ultimately lead to big picture thinking rather than just day-to-day churn.
NOTE: If you are a product manager or marketing manager, please view our Product Strategy Generation or Market Strategy Generation workshops.
This workshop is designed to be delivered onsite at your company’s location to a minimum of 10 participants. We can also deliver this workshop remotely to your team via online learning technology. (NOTE: If you are interested in purchasing an individual online strategy course, please see our Strategy Skills Workshop).
Topics Covered
Strategy Basics
What Is a Business Strategy?
Vision
Determining Your Business Vision
Market Analysis
Market Trends and Market Segments
Customer Segmentation
Customer Needs Analysis
Industry Analysis
Industry Trends (PESTEL)
Competitor Analysis
Business Analysis
Business Trends
Company Analysis
Strategic Goal Planning
Strategic Goals and Objectives
Strategic Options Planning
Performing a SWOT
Choosing Strategic Options
Strategic Actions Planning
Developing Strategic Initiatives
Internal Tactics
External Tactics (The Marketing Mix)
Strategic Execution
Investment Roadmapping
Projecting Results
Telling Your Strategic Story
Executing Your Business Strategy
“Every business needs a strategy, and every business leader needs some type of strategy training.”
Learn About Our Other
Strategy Workshops
Product Strategy Generation
Develop a strategy for your product line or portfolio.
Market Strategy Generation
Develop a strategy for your targeted market segments.
Invest In Your Future
Don’t allow planning to become an afterthought in your company. Let us help you customize a strategy training program for your team today!