

The Business Version of our STRATEGY GENERATION WORKSHOP is designed to help managers and leaders build clear and concise strategies for their businesses, business teams, or business functions – ensuring that all of their individual team members are focused on a common set of goals and a common long-range plan. It is ideal for business unit and/or functional leaders in larger companies, as well as executive and company leaders in middle-market and smaller businesses.
This workshop includes:
- A digital workbook and framework
- A complimentary copy of our premium Strategy Generation Toolkit
Our BUSINESS STRATEGY GENERATION WORKSHOP is designed to be delivered to a maximum of 12 participants working in up to 3 project teams. The program includes over 16 hours of interactive training delivered over the course of 4 half-day live virtual sessions. Optional post-workshop coaching sessions and pre-workshop strategy skills assessments are also available for an additional fee.
We are currently delivering all of our workshops in a live virtual environment. Please contact us for more information!
Topics Covered
Vision
Determining Your Strategic Context
Establishing Your Inspired Vision
Market Analysis
Market Trends and Market Segments
Customer Segmentation
Customer Needs Analysis
Industry Analysis
Industry Trends
Competitor Analysis
Business Analysis
Business Trends
Company Analysis
Strategic Goal Planning
Strategic Goals and Objectives
Strategic Options Planning
Performing a SWOT
Choosing Strategic Options
Strategic Actions Planning
Developing Strategic Initiatives
Internal Tactics
External Tactics (The Marketing Mix)
Strategic Execution
Investment Roadmapping
Projecting Results
Telling Your Strategic Story
Executing Your Business Strategy
“Every business needs a strategy, and every business leader needs some type of strategy training.”