When you think about a business strategy, you may only think about the highest-level corporate strategy that exists within an organization. But the truth is, business strategies exist at all levels of a company – from business units, to business functions, to business teams.
Our BUSINESS STRATEGY GENERATION program is designed to help managers and leaders build clear and concise strategies for the businesses, business units, or business functions that they oversee – ensuring that their individual team members are all focused on a set of common goals and a common long-range plan. And that will ultimately lead to big picture thinking rather than just day-to-day churn.
NOTE: If you are a product manager or marketing manager, please view our Product Strategy Generation or Marketing Strategy Generation programs.
Topics Covered:
The History of Strategy
Analyzing Your Business
Analyzing Your Marketplace
Customer Segmentation and Targeting
Customer Needs Analysis
Analyzing Your Industry
Performing a PESTEL Analysis
Understanding Your Competitive Landscape
SWOT Analysis (and why you don’t need one)
Developing Your Vision and Objectives
Determining Your Strategic Options
Choosing Your Strategies
Organizing Your Action Plan
Developing Your Investment Plan
Tracking Your Strategy
Telling Your Strategic Story
Executing Your Strategy
“Every business needs a strategy, and every business leader needs some type of strategy training.”
Learn About Our Other
Project-Based Workshops
Product Strategy Generation
Develop a strategy for your product line or portfolio.
Marketing Strategy Generation
Develop a marketing strategy for your targeted customer segments.
Inspire Your Future
Don’t let strategy training be an afterthought in your company. Let us help you develop a strategy training program for your team today!