When you think about a business strategy, you may be inclined to think only about the highest-level corporate strategy that exists within an organization. But the truth is, business strategies exist at all levels of a company – from business units, to business functions, to business teams.
Our BUSINESS STRATEGY GENERATION workshop is designed to help managers and leaders build clear and concise strategies for the businesses, business units, or business functions that they oversee – ensuring that their individual team members are all focused on a set of common goals and a common long-range plan. And that will ultimately lead to big picture thinking rather than just day-to-day churn.
NOTE: If you are a product manager or marketing manager, please view our Product Strategy Generation or Marketing Strategy Generation workshops.
Topics Covered
Strategy Basics
The History of Strategy
What Is a Business Strategy?
Vision
Determining Your Business Vision
Market Analysis
Customer Segmentation and Targeting
Customer Needs Analysis
Market Trend Analysis
Industry Analysis
Understanding the Competitive Landscape
Industry Trend Analysis (PESTEL)
Business Analysis
Analyzing Your Company
Business Trend Analysis
Strategic Goal Planning
Developing Your Goals and Objectives
Strategic Options Planning
Performing a SWOT
Choosing Your Strategic Options
Strategic Actions Planning
Choosing Your Strategic Initiatives
Understanding The Marketing Mix
Organizing Your Tactics
Strategic Execution
Developing Your Investment Plan
Projecting Your Results
Telling Your Strategic Story
Executing Your Business Strategy
“Every business needs a strategy, and every business leader needs some type of strategy training.”
Learn About Our Other
Strategy Workshops
Product Strategy Generation
Develop a strategy for your product line or portfolio.
Marketing Strategy Generation
Develop a marketing strategy for your targeted customer segments.
Inspire Your Future
Don’t let strategy training be an afterthought in your company. Let us help you develop a strategy training program for your team today!