Our company founder is the author of the book Creative Strategy Generation, published by McGraw-Hill in 2015. This is the definitive guide to developing product and business strategies using creativity as your guide.
In the book, Bob lays out his 7-step creative process for developing strategies, and draws upon his experience as a musician and composer to make the connections.
You can purchase Creative Strategy Generation on amazon.com using the link below.
Join us each month as we answer user-submitted questions and share real-life lessons about product and business strategy! Dear Strategy is the official podcast and blog of Strategy Generation Company. If you’re interested in submitting a question or story to be featured on Dear Strategy, simply visit the website by clicking below. Or you can also attend one of our product management workshops or strategic skill development programs to learn how you can participate in the show in real time!
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“Your learning should continue well beyond the workshop.”