Our company founder is the author of the book Creative Strategy Generation, published by McGraw-Hill in 2015. This is the definitive guide to developing product and business strategies using creativity as your guide.
In the book, Bob lays out his 7-step creative process for developing strategies, and draws upon his experience as a musician and composer to make the connections.
You can purchase the book on amazon.com using the link below.
Join us as we answer user-submitted questions and share real-life lessons about product and business strategy!
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“Your learning should continue well beyond the workshop.”