Strategic Marketing Toolkit


Our Strategic Marketing Toolkit includes 10 digital tools and a 34-page comprehensive guide to gathering voice of customer insights and developing go-to-market action plans. This toolkit is available FREE to participants of our Customer Insights and Market Planning classes. Please contact us for more information.

SKU: TK-SM Category:


Current Revision: 202107

Our Strategic Marketing Toolkit provides all the tools and guidance needed to create dynamic marketing plans that align with over-arching product and business strategies. Designed as a supplement to our Customer Insights and Market Planning classes, this comprehensive toolkit consists of 10 digital tools, and a 34-page instruction manual that steps users through the process of gathering customer insights and developing creative go-to-market plans. The Strategic Marketing Toolkit is a perfect complement to our Strategy Generation and Strategy Essentials toolkits, and is designed for product managers, marketing managers, or anyone who is tasked with helping to build and execute strategic marketing plans.

The toolkit includes:

  • 34-Page Instruction Manual
  • Customer Insights Framework
  • Go-To-Market Framework
  • Tool 01 – VOC Objective
  • Tool 02 – VOC Plan
  • Tool 03 – VOC Ideas
  • Tool 04 – Customer Persona
  • Tool 05 – Customer Journey
  • Tool 06 – Target Customers
  • Tool 07 – Value Proposition
  • Tool 08 – Positioning Summary
  • Tool 09 – Life Cycle Map
  • Tool 10 – Market Action Plan


There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Go to Top